---
title: "Turn a shout-out into a relationship"
description: "BackTalk catches the tutorials, launch threads and kind words about your product across the developer web, so you can thank the author while it matters and grow an advocate network instead of letting goodwill evaporate."
source: https://backtalk.sh/use-cases/developer-advocates
tag: "Praise"
---

# Turn a shout-out into a relationship

BackTalk catches the tutorials, launch threads and kind words about your product across the developer web, so you can thank the author while it matters and grow an advocate network instead of letting goodwill evaporate.

Flat plans from $19/mo · 7-day free trial · runs on your own API keys, no markup. Start a free trial: https://backtalk.sh/login

## Goodwill has a half-life

Somebody spent an evening writing a tutorial about your tool, and most companies never notice. A thank-you within a day turns a one-off post into the start of a relationship; silence turns the next tutorial into someone else's. Positive mentions arrive tagged as praise, so the good news is one filter away, not buried under support noise.

## Star the people who show up

Starring keeps your advocates on a shelf you actually revisit: the folks to brief before a launch, invite to betas, or quote in your next report. The digest's response-rate numbers keep you honest about whether the thank-yous actually went out.

## Frequently asked questions

### How do I find the positive mentions among everything else?

Every mention is scored for sentiment, so praise is a filter, not a scroll. Watchers group keywords into views, and the digest's sentiment trend shows whether the good news is growing.

### Does it catch tutorials and videos, not just posts?

Yes: dev.to, Substack, Medium, YouTube and the discussion platforms are all sources, so long-form content about your product lands in the same inbox as the threads.

### Can I keep a list of my advocates?

Star their mentions and they stay on the starred shelf, always one click away and readable over the API. The shareable recap also counts replies, so recognising people shows up in your numbers.

## Learn more

- [Inbox and triage](https://backtalk.sh/docs/inbox.md): Views, filters, search, star, bulk actions, and ignore reasons.
- [Keywords and watchers](https://backtalk.sh/docs/keywords.md): Phrases, variants, exclude terms, and grouping keywords into watchers.
- [Reports and recap](https://backtalk.sh/docs/reports.md): Period rollups, trends, and the shareable one-image recap.

More use cases: [AI share of voice](https://backtalk.sh/use-cases/ai-share-of-voice.md), [Question](https://backtalk.sh/use-cases/answer-developers.md), [Bug · Complaint](https://backtalk.sh/use-cases/catch-churn-signals.md), [Competitors](https://backtalk.sh/use-cases/competitor-monitoring.md), [Digest reports](https://backtalk.sh/use-cases/devrel-reporting.md), [Shareable recap](https://backtalk.sh/use-cases/shareable-recap.md), [Agent-native](https://backtalk.sh/use-cases/ai-agent-access.md)