Compare
BackTalk vs Brand24
Brand24: broad social listening
Brand24 and BackTalk both do social listening and AI visibility, aimed at different audiences. Brand24 covers consumer social broadly with an AI add-on; BackTalk is built for developer platforms with AI share of voice included, from $19/mo flat on your own API keys.
Flat plans from $19/mo · 7-day free trial · runs on your own API keys, no markup · View as Markdown
Side by side
| BackTalk | Brand24 | |
|---|---|---|
| Where each tool listens | ||
| Hacker News | Yes | No |
| Yes | Yes | |
| GitHub | Yes | No |
| Stack Overflow | Yes | No |
| dev.to | Yes | No |
| public posts | limited | |
| Substack & Medium | Yes | as blogs |
| YouTube | Yes | Yes |
| X / Twitter | No | Yes |
| Bluesky | Yes | No |
| How it works and what it costs | ||
| Bring your own API keys | Yes | No |
| MCP server for AI agents | Yes | No |
| AI share of voice (what AI recommends) | Yes | add-on |
| Pricing | flat, from $19/mo | monthly subscription |
| AI visibility: AI platforms tracked | ||
| Claude | Yes | Yes |
| ChatGPT | Yes | Yes |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Google AI Overviews | No | Yes |
| Microsoft Copilot | No | Yes |
| AI visibility: How it works | ||
| Listens where developers talk (HN, Reddit, GitHub…) | Yes | consumer social |
| Runs on your own AI keys | Yes | No |
| API + MCP server | Yes | No |
| Content briefs for marketing teams | No | No |
| Entry price | flat, from $19/mo | $149/mo + add-on |
Compiled from each vendor's public documentation. Spotted an error? Let us know and we will fix it.
When Brand24 is the better choice
Pick Brand24 if consumer social is where your audience is: it covers X, and its breadth across mainstream social and news is real. For a consumer brand with a marketing team, it is the more natural fit, and its AI visibility add-on extends an already broad listening base.
When BackTalk fits better
Pick BackTalk if developers are your buyers: Hacker News, GitHub, Stack Overflow, dev.to and Bluesky are core sources here and absent or limited there. AI share of voice is included rather than an add-on, probes run on your own keys, and the price is $19/mo flat against $149/mo plus the add-on.
Frequently asked questions
Is BackTalk a good Brand24 alternative?
Pick BackTalk if developers are your buyers: Hacker News, GitHub, Stack Overflow, dev.to and Bluesky are core sources here and absent or limited there. AI share of voice is included rather than an add-on, probes run on your own keys, and the price is $19/mo flat against $149/mo plus the add-on. That said, pick Brand24 if consumer social is where your audience is: it covers X, and its breadth across mainstream social and news is real. For a consumer brand with a marketing team, it is the more natural fit, and its AI visibility add-on extends an already broad listening base.
How is BackTalk different from Brand24?
BackTalk pairs developer-platform listening (Hacker News, Reddit, GitHub, Stack Overflow and more) with AI share-of-voice tracking in one inbox, and everything runs on your own API keys with no markup. Brand24 and BackTalk both do social listening and AI visibility, aimed at different audiences. Brand24 covers consumer social broadly with an AI add-on; BackTalk is built for developer platforms with AI share of voice included, from $19/mo flat on your own API keys.
How does the pricing compare with Brand24?
BackTalk is flat from $19/mo with a 7-day free trial, unlimited mentions, and no overages, because probes and filtering run on your own API keys. Brand24's published entry pricing is $149/mo + add-on, per their public documentation as of July 2026.
Curious what the AI engines themselves say about you? Track your ChatGPT share of voice and five more engines, on your own keys.
Also compare: Octolens · MentionDrop · Common Room · Syften · F5Bot · Kelsey · Profound · Peec AI · Otterly · Scrunch AI · Knowatoa