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BackTalk vs Kelsey
Kelsey: AI search intelligence
Kelsey and BackTalk both track AI search visibility. Kelsey is AI search intelligence with content briefs for marketing teams; BackTalk pairs AI share-of-voice tracking with dev-signal listening, on your own API keys from $19/mo flat.
Flat plans from $19/mo · 7-day free trial · runs on your own API keys, no markup · View as Markdown
Side by side
| BackTalk | Kelsey | |
|---|---|---|
| AI platforms tracked | ||
| Claude | Yes | No |
| ChatGPT | Yes | Yes |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Google AI Overviews | No | No |
| Microsoft Copilot | No | No |
| How it works | ||
| Listens where developers talk (HN, Reddit, GitHub…) | Yes | No |
| Runs on your own AI keys | Yes | No |
| API + MCP server | Yes | No |
| Content briefs for marketing teams | No | Yes |
| Entry price | flat, from $19/mo | $99/mo |
Compiled from each vendor's public documentation. Spotted an error? Let us know and we will fix it.
When Kelsey is the better choice
Pick Kelsey if you want AI search intelligence turned into marketing deliverables: it produces content briefs, and its workflow is built for marketing teams acting on AI visibility. A good fit when the output you need is content strategy.
When BackTalk fits better
Pick BackTalk if you want Claude in the comparison (Kelsey does not track it), the receipts behind every number, and the listening side in the same inbox: the Hacker News or Reddit thread that moved an AI answer is usually sitting next to it. Probes run on your own keys, from $19/mo flat against $99/mo.
Frequently asked questions
Is BackTalk a good Kelsey alternative?
Pick BackTalk if you want Claude in the comparison (Kelsey does not track it), the receipts behind every number, and the listening side in the same inbox: the Hacker News or Reddit thread that moved an AI answer is usually sitting next to it. Probes run on your own keys, from $19/mo flat against $99/mo. That said, pick Kelsey if you want AI search intelligence turned into marketing deliverables: it produces content briefs, and its workflow is built for marketing teams acting on AI visibility. A good fit when the output you need is content strategy.
How is BackTalk different from Kelsey?
BackTalk pairs developer-platform listening (Hacker News, Reddit, GitHub, Stack Overflow and more) with AI share-of-voice tracking in one inbox, and everything runs on your own API keys with no markup. Kelsey and BackTalk both track AI search visibility. Kelsey is AI search intelligence with content briefs for marketing teams; BackTalk pairs AI share-of-voice tracking with dev-signal listening, on your own API keys from $19/mo flat.
How does the pricing compare with Kelsey?
BackTalk is flat from $19/mo with a 7-day free trial, unlimited mentions, and no overages, because probes and filtering run on your own API keys. Kelsey's published entry pricing is $99/mo, per their public documentation as of July 2026.
Curious what the AI engines themselves say about you? Track your ChatGPT share of voice and five more engines, on your own keys.
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