Community listening + AI share of voice · Built for DevRel

Never miss what developers say about you, or what AI tells them to use.

Answer developers before the thread goes cold, catch complaints before they turn into churn, and show up in comparisons while the decision is still live. BackTalk listens across Hacker News, Reddit, GitHub, Stack Overflow and more, and it asks Claude, ChatGPT, Gemini, Perplexity and more the questions your buyers ask, so you know whether AI recommends you or a competitor.

Start free trial See how it works

7-day free trial · no credit card · no API keys to start

Hacker NewsRedditGitHubStack Overflowdev.toYouTubeBlueskyLinkedInSubstackMediumClaudeAI answersChatGPTAI answersGeminiAI answersPerplexityAI answers

BackTalkAI filter

Your inbox

Email digestDaily · Weekly · MonthlyReportsRollups · share of voiceDiscordSlackREST API/api/v1MCP serverfor agents

React Flow

Hacker News · Ask HN · 26h ago · 34 commentsUnanswered

Best way to handle your-product webhooks in Next.js? Docs feel scattered…

Question92% relevant

Reddit · r/SideProject · 5h ago · 41 upvotesReplied

Shipped payments with your-product this weekend, smoother than expected.

Your digest is ready: 47 mentions, 3 need attention, sentiment +12.

Claude · asked this morning · 5 samplesYou’re the answer

“What should I use to monitor developer feedback?”

“I’d start with your-product: it watches Hacker News, Reddit and GitHub, and its AI keeps only what matters…”

Recommended first · 3 of 4 models▲ +8.2pt this month

Gemini · asked this morning · 5 samplesCompetitor ahead

“Best tool for a startup to track developer sentiment?”

“For a startup I’d look at a-competitor first; your-productis a solid alternative…”

You’re #2 on Gemini · was #1 last weekRead the 5 answers →

Developers ask AI before they search. Know the moment you’re the answer, and the moment a competitor takes your place.

Built for developer advocates and DevRel teams, founders doing their own outreach, and maintainers who want to hear their community without watching a dozen tabs. And nothing covert: BackTalk never posts as you or joins communities you don’t own. Replies happen on the native platform, by you, via deep link.

For developer relations

Your day-to-day in DevRel, caught and sorted

Developers rarely @-mention you; they just talk. BackTalk listens where they actually are, and turns the firehose into a handful of moments that need a human reply. Catch these conversations as they happen, or batch them into a daily, weekly or monthly briefing. Here is what that looks like on a normal week.

AI share of voice
Know what AI recommends when developers ask.
Developers increasingly ask Claude or ChatGPT “what should I use for…?” before they ever search. BackTalk asks those questions daily across the major models, measures whether the answer is you or a competitor, and shows the exact answers behind every number, so an AI recommendation is something you track, not guess at.
Read more →
Question
Answer developers where they’re already stuck.
Someone hits a wall wiring up your SDK on Stack Overflow or Ask HN. BackTalk surfaces it with a relevance score and a deep link, so you can reply as yourself, on the platform, before the thread goes cold.
Read more →
Bug · Complaint
Catch friction before it turns into churn.
A developer vents about a broken webhook on Reddit. It lands in your needs-attention queue, tagged and prioritised, so you can route it to engineering and close the loop in public.
Read more →
Competitors
Watch your competitors and stay a step ahead.
Track rival names as keywords and see what developers really say about them: the gripes, the wishlists, the "anyone know an alternative to…" threads. Be proactive instead of reactive: show up while the decision is still live and stay a step ahead of the competition.
Read more →
Praise
Turn a shout-out into a relationship.
A tutorial, a launch thread, a kind word on dev.to or YouTube. Star it, thank the author, and grow the advocate network that quietly compounds into your best channel.
Read more →
Digest reports
Prove DevRel’s impact without a spreadsheet.
One digest report: daily, weekly or monthly, your call: mentions found, sentiment trend, response rate, and what is still unanswered. Exec-ready numbers that make the case for your team when budgets are set.
Read more →
Shareable recap
Turn your report into a card worth sharing.
One click turns any report into a single image: mentions caught, replies, sentiment trend and AI share of voice. Post it to social, drop it in the team channel, or send it to your boss. Every shared recap carries a subtle BackTalk mark, so proof of your work doubles as your best ad.
Read more →
Agent-native
Ask your AI assistant, not another dashboard.
Point Claude at your own BackTalk.sh Inbox over MCP, ask "what did the community complain about today?", and get an answer from what BackTalk actually caught, not a fresh web search.
Read more →

How it works

Three steps between you and a calm inbox

No dashboards to watch. Highlights what social conversations are important to you, filters, tags and groups them by what actually needs your reply.

01
Watch
Add keywords and topics once. BackTalk.sh polls every source with cursors and dedupe, and asks Claude, ChatGPT, Gemini, Perplexity and more your buyers' questions daily, so nothing slips through, human or AI.
02
Filter
Every match runs through AI relevance and intent checks; every AI answer is scored for who got recommended. Job ads and crypto spam die here. Questions, complaints, praise and leads get tagged.
03
Act
One inbox with needs-attention on top, a share-of-voice scoreboard for the AI answers, and a daily, weekly or monthly digest that writes your status report for you and your team.

The AI

AI reads every mention, so you don’t have to

BackTalk's AI does the first pass then hands you the short list that actually needs you.

92% relevant
Relevance filtering kills the noise
The wrong "Prisma" (the band, not your database), job ads and crypto spam are gone before they reach you. Every mention that survives comes with a relevance score, so you only read what's actually about you.
negative
Sentiment reads the room
Each mention is scored positive, neutral or negative, and your digest plots the trend with the threads that moved it. So a bad week is a number you can see instead of a feeling.
urgent
Priority tells you what's on fire
An AI rank from urgent to low puts the churn-risk complaint at the top and the nice-to-have at the bottom. You answer what needs a reply in hours, not whatever happened to be newest.
bug report
Auto-categorisation + buying intent
Every conversation is labelled (question, bug report, complaint, praise or comparison) and rated for intent from high to low. Filter to just the bug reports for engineering, or just the high-intent posts where a deal is live.
your model
Bring your own AI model
Run the filtering on our AI, or plug in your own LLM key (Claude, for instance). You get the newest models on your own keys, and we never use your content to train anyone's model.
MCP
Ask your assistant directly
An MCP server lets Claude or any agent query your own BackTalk inbox. Ask "what did developers complain about today?" and the answer comes from what BackTalk caught, not a fresh web search.

AI share of voice

When developers ask AI what to use, are you the answer?

Developers ask Claude and ChatGPT before they ever search. BackTalk asks the same questions on a schedule, measures who gets recommended, you or your competitors, and shows exactly what each model said.

Topic · Dev feedback monitoring · last 30 days

“What’s the best tool to monitor Hacker News and Reddit for mentions of my devtool?”

1You34%▲ +4.2pt

2Competitor A29%▼ −1.8pt

3Competitor B22%▼ −2.1pt

4Competitor C15%▲ +0.6pt

Claude · recommends you firstChatGPT · you #2Gemini · you #3Perplexity · recommends you first

Sampled 20× per probe run on your own AI keys. Click any number to read the answers behind it, every brand mention highlighted.

Prompts, not keywords. Track the questions buyers actually ask, like “what should I use to monitor developer feedback?”, sampled across Claude, ChatGPT, Gemini, Perplexity and more. Daily on Pro and Business, weekly on Solo.
Competitors front and centre. Share of voice per topic and per model, with the release-day step-changes marked. “A competitor got recommended and you didn’t” is a number you watch, not a fear.
Receipts, not just scores. Every percentage opens into the sampled answers, with each brand mention highlighted and classified: recommended, mentioned, or advised against.
One story with listening. AI answers are shaped by the threads BackTalk already watches. When your share of voice moves, the Hacker News or Reddit conversation that moved it is in the same inbox.
Runs on your own AI keys. The same BYO keys that power filtering run the probes, so scheduled sampling costs pennies. On most tools you pay their inference bill.

See how we compare with Profound, Peec, Otterly and more

Track your share of voice in: ChatGPT · Claude · Gemini · Perplexity · Grok · DeepSeek

See what developers are saying about you by tonight.

Sign in, add your keywords, and your first mentions arrive in minutes. No credit card and no API keys to start; bring your own keys when you want every source and the AI extras.

Start free trial

The product

An inbox, a briefing and a scoreboard

Dashboards demo well and retain badly. BackTalk.sh is built around the three surfaces you will actually open: the inbox that needs you, the digest that briefs you, and the share-of-voice scoreboard that tells you where you stand with AI.

BackTalk.sh triage inbox with needs-attention mentions grouped on top

The signal inbox

Needs-attention group: unanswered questions and complaints, oldest first.
Every mention tagged: question, complaint, praise or lead, with relevance.
Thread-follow keeps watching comments on anything that matched.
Seen, replied, ignored, starred. State that survives from one digest to the next.

BackTalk.sh digest email summarizing mentions, sentiment and unanswered questions

The daily, weekly or monthly briefing

Everything found since your last digest, deduped and grouped by watcher.
Sentiment trend with the threads that drove it, one click away.
Response rate and unanswered count, ready for the exec report.
Lands in email and Slack: daily, weekly or monthly. Your day starts here, not in 12 tabs.

BackTalk.sh AI share-of-voice dashboard ranking you against competitors across Claude, ChatGPT, Gemini, Perplexity and more

The share-of-voice scoreboard

Ranked share of voice: you vs the competitors AI actually recommends, per topic.
Trend per model, with release-day step-changes marked, across Claude, ChatGPT, Gemini, Perplexity and more.
Every number opens the sampled answers, brand mentions highlighted and classified.
Probed daily on your own AI keys, so watching costs pennies.

Email digest reports

A daily, weekly or monthly report of what developers said, straight to your email

This is not another dashboard to remember to open. BackTalk emails you a digest report of the mentions it caught across Hacker News, Reddit, GitHub, Stack Overflow and more. The counts, the sentiment picture and the top threads to reply to, each one a single click back to the original post.

BackTalk weekly email digest report showing stat cards for signals found, replied and unread, net sentiment with positive, neutral and negative breakdown, and top developer mentions from Hacker News, Reddit and GitHub with reply links

Prefer Slack? Get the same digest as a DM

Not an email person? Point a webhook at your own Slack DM, or a private Discord channel. The same daily or weekly digest arrives there instead: the counts, the sentiment picture and the top threads to reply to, delivered where you already work.

BackTalk daily digest delivered to Slack as a direct message, showing the count of new signals, net sentiment with its positive, neutral and negative breakdown, and the top developer mentions from Hacker News, Reddit and GitHub, each linking back to the original thread

Pick the cadence that matches how you work

Daily
Maintainers & Indie hackers
Yesterday's mentions of your project over coffee: the bug report on Reddit, the question on Stack Overflow, the Show HN comment. Each has a Reply link, so you answer before the thread moves on.
Daily
Founders doing sales
High-intent mentions surface with priority and tone tags: "anyone know an alternative to…", "what do people use for…". Your morning email is a lead list drawn from where developers actually ask.
Weekly
DevRel & Community teams
Monday's report is the team meeting: net sentiment with the change vs last week, what drove it, which platforms talked most, and the unanswered questions to divide up. No dashboard export required.
Monthly
Stakeholder updates
A 30-day rollup for the people who don't live in the inbox: total mentions, the sentiment trend, and the standout threads. Ready to paste into an investor update or a monthly report.

A report, not a firehose

Stat cards for found, replied and unread; net sentiment with its positive / neutral / negative split; your AI share-of-voice movement vs competitors; top signals mixed from across your platforms so one busy source can't drown out the rest.

Personal, per member

Email settings belong to each person, not the workspace. You go daily while a teammate goes monthly. On by default at a weekly cadence, with daily and monthly a click away, off whenever you want, and "Send now" previews it on demand.

Easy in, easy out

Every email carries a change-frequency link and one-click unsubscribe that works without signing in. Titles and links only: the digest points at the conversation, it never republishes anyone's post.

Start free trial How email notifications work

7-day free trial · no credit card · unsubscribe in one click

API & MCP

Your inbox now has an API and an MCP server

BackTalk isn't a walled garden. A public REST API and an MCP server, both on workspace-scoped keys with read and write access. Let your agents and automations work the same inbox you do. Ask Claude Code what developers talked about today, or pipe new signals into n8n, GitHub Actions or your own backend.

MCP server

Ask your AI agent, grounded in your inbox

Connect Claude Code, Claude Desktop, Cursor or ChatGPT over the Model Context Protocol (MCP) and ask "what did developers talked about today?". The answer comes from what BackTalk actually caught with sources, sentiment and counts, instead of a fresh web search.

claude mcp add --transport http backtalk \
  https://backtalk.sh/api/mcp \
  --header "Authorization: Bearer btk_…"

Read the MCP guide

REST API

A public REST API for everything else

List and triage your inbox, pull your keywords, watchers and the report, or trigger a sync. Bearer auth with read/write scopes, keyset pagination, stable error codes and per-key rate limits. It's server-to-server, so call it from a script, a cron job or your backend.

curl -G https://backtalk.sh/api/v1/signals \
  -H "Authorization: Bearer btk_…" \
  --data-urlencode "sentiment=negative"

Read the REST API guide

Connect BackTalk to the tools you already run

Same key, same scopes, same rate limits everywhere. If it can send an HTTP request or speak MCP, it can read and triage your signals.

AI agents
Claude Code · Claude Desktop · Cursor · ChatGPT
Point any MCP client at your workspace and query it in plain language. Read tools list and fetch signals and AI answers. Write tools triage signals, curate answers and trigger a sync, all on your own key.
Workflow automation
n8n · Zapier · Make · Pipedream
Drop the REST API into an HTTP or webhook node. When a new signal lands, fan it out to wherever your team already works.
CI & scripts
GitHub Actions · cron · your own backend
A scheduled job hits the API server-to-server: pull the daily report into a workflow, back up signals, or triage in bulk. Give each integration its own key.
Build your own alerts
Slack · Linear · Notion · webhooks
Post every negative mention to Slack, open a Linear issue for each bug report, append high-intent leads to Notion. Wire it once and let the signal route itself.

Create a key in Settings → API keys (owner or admin), pick read or read-and-write, and it works across both the API and MCP. Signal text is untrusted third-party content, so your agent should treat it as data to analyse, never as instructions.

Coverage

Every source labelled honestly

Including the ones nobody can monitor. If a platform is closed, we say so instead of selling you a checkmark.

Hacker News
posts and comments
MVP
Reddit
via Brave web index
MVP
GitHub
issues and pull requests
MVP
dev.to
posts and comment threads
MVP
Substack
via Brave web index
MVP
Medium
via Brave web index
MVP
LinkedIn
public posts only, via Brave web index
MVP
Stack Overflow
questions and answers across the Stack Exchange network
MVP
YouTube
video titles and descriptions, official API
MVP
Bluesky
public posts, via the deployment's shared monitoring account
MVP
RSS / any blog
Planned
Mastodon
Planned
Lobsters
Planned
Web discovery
any blog or docs site
Planned
Product Hunt
Planned
Discord (your server)
Planned
Slack (your community)
Planned
npm / PyPI stats
Planned
X / Twitter
their prices, not ours
Add-on

AI answer engines · probed for share of voice, not scraped

Claude
asked on a schedule on your own key
MVP
ChatGPT
asked on a schedule on your own key
MVP
Gemini
asked on a schedule on your own key
MVP
Perplexity
asked on a schedule, web-grounded answers
MVP
Grok
asked on a schedule on your own key
MVP
DeepSeek
asked on a schedule on your own key
MVP
Open models via Venice
Llama, Qwen, Mistral and more, several at once
MVP

Google AI Overviews has no public API, so we don’t claim it. Same honesty rule as the rest of this page.

Not possible for anyone.

Instagram: No keyword search in the official API, and near-zero developer signal.
Facebook Groups: Meta removed all third-party access in April 2024.

Compare

How BackTalk.sh compares

Every tool below is good at what it was built for. Two tables, because we do two jobs: the first shows where each listening tool listens and how it is built; the second compares us with the dedicated AI-visibility tools. Pick the right tool, even if it is not ours.

vs developer listening tools

BackTalk.sh vs Octolensreal-time DevRel monitoring

Where it listens

Hacker News

BackTalk.sh: Yes
Octolens: Yes

BackTalk.sh: Yes
Octolens: Yes

GitHub

BackTalk.sh: Yes
Octolens: Yes

Stack Overflow

BackTalk.sh: Yes
Octolens: Yes

dev.to

BackTalk.sh: Yes
Octolens: Yes

BackTalk.sh: public posts
Octolens: Yes

Substack & Medium

BackTalk.sh: Yes
Octolens: newsletters

YouTube

BackTalk.sh: Yes
Octolens: Yes

X / Twitter

BackTalk.sh: No
Octolens: Yes

Bluesky

BackTalk.sh: Yes
Octolens: Yes

How it is built

Bring your own API keys

BackTalk.sh: Yes
Octolens: No

MCP server for AI agents

BackTalk.sh: Yes
Octolens: Yes

AI share of voice (what AI recommends)

BackTalk.sh: Yes
Octolens: No

Pricing

BackTalk.sh: flat, from $19/mo
Octolens: metered, from $159/mo

BackTalk.sh vs MentionDropweb + Reddit brand mentions

Where it listens

Hacker News

BackTalk.sh: Yes
MentionDrop: No

BackTalk.sh: Yes
MentionDrop: Yes

GitHub

BackTalk.sh: Yes
MentionDrop: No

Stack Overflow

BackTalk.sh: Yes
MentionDrop: No

dev.to

BackTalk.sh: Yes
MentionDrop: No

BackTalk.sh: public posts
MentionDrop: No

Substack & Medium

BackTalk.sh: Yes
MentionDrop: via web crawl

YouTube

BackTalk.sh: Yes
MentionDrop: No

X / Twitter

BackTalk.sh: No
MentionDrop: No

Bluesky

BackTalk.sh: Yes
MentionDrop: No

How it is built

Bring your own API keys

BackTalk.sh: Yes
MentionDrop: No

MCP server for AI agents

BackTalk.sh: Yes
MentionDrop: Yes

AI share of voice (what AI recommends)

BackTalk.sh: Yes
MentionDrop: No

Pricing

BackTalk.sh: flat, from $19/mo
MentionDrop: subscription, Starter & Pro

BackTalk.sh vs Common Roomenterprise community intelligence

Where it listens

Hacker News

BackTalk.sh: Yes
Common Room: No

BackTalk.sh: Yes
Common Room: Yes

GitHub

BackTalk.sh: Yes
Common Room: Yes

Stack Overflow

BackTalk.sh: Yes
Common Room: Yes

dev.to

BackTalk.sh: Yes
Common Room: Yes

BackTalk.sh: public posts
Common Room: your own page only

Substack & Medium

BackTalk.sh: Yes
Common Room: No

YouTube

BackTalk.sh: Yes
Common Room: chosen channels only

X / Twitter

BackTalk.sh: No
Common Room: No

Bluesky

BackTalk.sh: Yes
Common Room: No

How it is built

Bring your own API keys

BackTalk.sh: Yes
Common Room: No

MCP server for AI agents

BackTalk.sh: Yes
Common Room: No

AI share of voice (what AI recommends)

BackTalk.sh: Yes
Common Room: No

Pricing

BackTalk.sh: flat, from $19/mo
Common Room: enterprise, from $2,100/mo

BackTalk.sh vs Brand24broad social listening

Where it listens

Hacker News

BackTalk.sh: Yes
Brand24: No

BackTalk.sh: Yes
Brand24: Yes

GitHub

BackTalk.sh: Yes
Brand24: No

Stack Overflow

BackTalk.sh: Yes
Brand24: No

dev.to

BackTalk.sh: Yes
Brand24: No

BackTalk.sh: public posts
Brand24: limited

Substack & Medium

BackTalk.sh: Yes
Brand24: as blogs

YouTube

BackTalk.sh: Yes
Brand24: Yes

X / Twitter

BackTalk.sh: No
Brand24: Yes

Bluesky

BackTalk.sh: Yes
Brand24: No

How it is built

Bring your own API keys

BackTalk.sh: Yes
Brand24: No

MCP server for AI agents

BackTalk.sh: Yes
Brand24: No

AI share of voice (what AI recommends)

BackTalk.sh: Yes
Brand24: add-on

Pricing

BackTalk.sh: flat, from $19/mo
Brand24: monthly subscription

BackTalk.sh vs Syftenindie keyword alerts

Where it listens

Hacker News

BackTalk.sh: Yes
Syften: Yes

BackTalk.sh: Yes
Syften: Yes

GitHub

BackTalk.sh: Yes
Syften: Yes

Stack Overflow

BackTalk.sh: Yes
Syften: Stack Exchange

dev.to

BackTalk.sh: Yes
Syften: Yes

BackTalk.sh: public posts
Syften: No

Substack & Medium

BackTalk.sh: Yes
Syften: as blogs

YouTube

BackTalk.sh: Yes
Syften: Yes

X / Twitter

BackTalk.sh: No
Syften: No

Bluesky

BackTalk.sh: Yes
Syften: No

How it is built

Bring your own API keys

BackTalk.sh: Yes
Syften: No

MCP server for AI agents

BackTalk.sh: Yes
Syften: No

AI share of voice (what AI recommends)

BackTalk.sh: Yes
Syften: No

Pricing

BackTalk.sh: flat, from $19/mo
Syften: monthly subscription

BackTalk.sh vs F5Botfree email alerts

Where it listens

Hacker News

BackTalk.sh: Yes
F5Bot: Yes

BackTalk.sh: Yes
F5Bot: Yes

GitHub

BackTalk.sh: Yes
F5Bot: No

Stack Overflow

BackTalk.sh: Yes
F5Bot: No

dev.to

BackTalk.sh: Yes
F5Bot: No

BackTalk.sh: public posts
F5Bot: No

Substack & Medium

BackTalk.sh: Yes
F5Bot: No

YouTube

BackTalk.sh: Yes
F5Bot: No

X / Twitter

BackTalk.sh: No
F5Bot: No

Bluesky

BackTalk.sh: Yes
F5Bot: No

How it is built

Bring your own API keys

BackTalk.sh: Yes
F5Bot: No

MCP server for AI agents

BackTalk.sh: Yes
F5Bot: No

AI share of voice (what AI recommends)

BackTalk.sh: Yes
F5Bot: No

Pricing

BackTalk.sh: flat, from $19/mo
F5Bot: free

Where it listens
	BackTalk.shAI dev-signal monitoring	Octolensreal-time DevRel monitoring	MentionDropweb + Reddit brand mentions	Common Roomenterprise community intelligence	Brand24broad social listening	Syftenindie keyword alerts	F5Botfree email alerts
Hacker News	Yes	Yes	No	No	No	Yes	Yes
Reddit	Yes	Yes	Yes	Yes	Yes	Yes	Yes
GitHub	Yes	Yes	No	Yes	No	Yes	No
Stack Overflow	Yes	Yes	No	Yes	No	Stack Exchange	No
dev.to	Yes	Yes	No	Yes	No	Yes	No
LinkedIn	public posts	Yes	No	your own page only	limited	No	No
Substack & Medium	Yes	newsletters	via web crawl	No	as blogs	as blogs	No
YouTube	Yes	Yes	No	chosen channels only	Yes	Yes	No
X / Twitter	No	Yes	No	No	Yes	No	No
Bluesky	Yes	Yes	No	No	No	No	No
How it is built
Bring your own API keys	Yes	No	No	No	No	No	No
MCP server for AI agents	Yes	Yes	Yes	No	No	No	No
AI share of voice (what AI recommends)	Yes	No	No	No	add-on	No	No
Pricing	flat, from $19/mo	metered, from $159/mo	subscription, Starter & Pro	enterprise, from $2,100/mo	monthly subscription	monthly subscription	free

Compiled from each vendor's public documentation. Spotted an error? Let us know and we will fix it.

vs AI visibility tools

BackTalk vs KelseyAI search intelligence

AI platforms tracked

Claude

BackTalk: Yes
Kelsey: No

ChatGPT

BackTalk: Yes
Kelsey: Yes

Gemini

BackTalk: Yes
Kelsey: Yes

Perplexity

BackTalk: Yes
Kelsey: Yes

Google AI Overviews

BackTalk: No
Kelsey: No

Microsoft Copilot

BackTalk: No
Kelsey: No

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Kelsey: No

Runs on your own AI keys

BackTalk: Yes
Kelsey: No

API + MCP server

BackTalk: Yes
Kelsey: No

Content briefs for marketing teams

BackTalk: No
Kelsey: Yes

Entry price

BackTalk: flat, from $19/mo
Kelsey: $99/mo

BackTalk vs Profoundenterprise AEO platform

AI platforms tracked

Claude

BackTalk: Yes
Profound: Yes

ChatGPT

BackTalk: Yes
Profound: Yes

Gemini

BackTalk: Yes
Profound: Yes

Perplexity

BackTalk: Yes
Profound: Yes

Google AI Overviews

BackTalk: No
Profound: Yes

Microsoft Copilot

BackTalk: No
Profound: Yes

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Profound: No

Runs on your own AI keys

BackTalk: Yes
Profound: No

API + MCP server

BackTalk: Yes
Profound: No

Content briefs for marketing teams

BackTalk: No
Profound: Yes

Entry price

BackTalk: flat, from $19/mo
Profound: sales-led

BackTalk vs Peec AIAI search analytics

AI platforms tracked

Claude

BackTalk: Yes
Peec AI: No

ChatGPT

BackTalk: Yes
Peec AI: Yes

Gemini

BackTalk: Yes
Peec AI: Yes

Perplexity

BackTalk: Yes
Peec AI: Yes

Google AI Overviews

BackTalk: No
Peec AI: add-on

Microsoft Copilot

BackTalk: No
Peec AI: add-on

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Peec AI: No

Runs on your own AI keys

BackTalk: Yes
Peec AI: No

API + MCP server

BackTalk: Yes
Peec AI: Yes

Content briefs for marketing teams

BackTalk: No
Peec AI: No

Entry price

BackTalk: flat, from $19/mo
Peec AI: €89/mo

BackTalk vs Otterlybudget AI monitoring

AI platforms tracked

Claude

BackTalk: Yes
Otterly: No

ChatGPT

BackTalk: Yes
Otterly: Yes

Gemini

BackTalk: Yes
Otterly: add-on

Perplexity

BackTalk: Yes
Otterly: Yes

Google AI Overviews

BackTalk: No
Otterly: Yes

Microsoft Copilot

BackTalk: No
Otterly: Yes

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Otterly: No

Runs on your own AI keys

BackTalk: Yes
Otterly: No

API + MCP server

BackTalk: Yes
Otterly: Yes

Content briefs for marketing teams

BackTalk: No
Otterly: audits

Entry price

BackTalk: flat, from $19/mo
Otterly: $29/mo

BackTalk vs Scrunch AIAI customer experience

AI platforms tracked

Claude

BackTalk: Yes
Scrunch AI: Yes

ChatGPT

BackTalk: Yes
Scrunch AI: Yes

Gemini

BackTalk: Yes
Scrunch AI: Yes

Perplexity

BackTalk: Yes
Scrunch AI: Yes

Google AI Overviews

BackTalk: No
Scrunch AI: No

Microsoft Copilot

BackTalk: No
Scrunch AI: No

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Scrunch AI: No

Runs on your own AI keys

BackTalk: Yes
Scrunch AI: No

API + MCP server

BackTalk: Yes
Scrunch AI: enterprise API

Content briefs for marketing teams

BackTalk: No
Scrunch AI: Yes

Entry price

BackTalk: flat, from $19/mo
Scrunch AI: $300/mo

BackTalk vs KnowatoaAI search console

AI platforms tracked

Claude

BackTalk: Yes
Knowatoa: Yes

ChatGPT

BackTalk: Yes
Knowatoa: Yes

Gemini

BackTalk: Yes
Knowatoa: Yes

Perplexity

BackTalk: Yes
Knowatoa: Yes

Google AI Overviews

BackTalk: No
Knowatoa: Yes

Microsoft Copilot

BackTalk: No
Knowatoa: No

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Knowatoa: No

Runs on your own AI keys

BackTalk: Yes
Knowatoa: No

API + MCP server

BackTalk: Yes
Knowatoa: Growth plan

Content briefs for marketing teams

BackTalk: No
Knowatoa: No

Entry price

BackTalk: flat, from $19/mo
Knowatoa: $59/mo

BackTalk vs Brand24listening + AI add-on

AI platforms tracked

Claude

BackTalk: Yes
Brand24: Yes

ChatGPT

BackTalk: Yes
Brand24: Yes

Gemini

BackTalk: Yes
Brand24: Yes

Perplexity

BackTalk: Yes
Brand24: Yes

Google AI Overviews

BackTalk: No
Brand24: Yes

Microsoft Copilot

BackTalk: No
Brand24: Yes

How it works

Listens where developers talk (HN, Reddit, GitHub…)

BackTalk: Yes
Brand24: consumer social

Runs on your own AI keys

BackTalk: Yes
Brand24: No

API + MCP server

BackTalk: Yes
Brand24: No

Content briefs for marketing teams

BackTalk: No
Brand24: No

Entry price

BackTalk: flat, from $19/mo
Brand24: $149/mo + add-on

AI platforms tracked
	BackTalklistening + AI share of voice	KelseyAI search intelligence	Profoundenterprise AEO platform	Peec AIAI search analytics	Otterlybudget AI monitoring	Scrunch AIAI customer experience	KnowatoaAI search console	Brand24listening + AI add-on
Claude	Yes	No	Yes	No	No	Yes	Yes	Yes
ChatGPT	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Gemini	Yes	Yes	Yes	Yes	add-on	Yes	Yes	Yes
Perplexity	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Google AI Overviews	No	No	Yes	add-on	Yes	No	Yes	Yes
Microsoft Copilot	No	No	Yes	add-on	Yes	No	No	Yes
How it works
Listens where developers talk (HN, Reddit, GitHub…)	Yes	No	No	No	No	No	No	consumer social
Runs on your own AI keys	Yes	No	No	No	No	No	No	No
API + MCP server	Yes	No	No	Yes	Yes	enterprise API	Growth plan	No
Content briefs for marketing teams	No	Yes	Yes	No	audits	Yes	No	No
Entry price	flat, from $19/mo	$99/mo	sales-led	€89/mo	$29/mo	$300/mo	$59/mo	$149/mo + add-on

Good tools all. Several go deeper on marketing workflows, and the caveat cells say so. Compiled from each vendor's public documentation as of July 2026. Spotted an error? Let us know and we will fix it.

Head to head: vs Octolens · vs MentionDrop · vs Common Room · vs Brand24 · vs Syften · vs F5Bot · vs Kelsey · vs Profound · vs Peec AI · vs Otterly · vs Scrunch AI · vs Knowatoa

Built different

Opinions we will not compromise on

BYO keys (BYOK), by design

You bring your own API keys, so there is no central account a platform can cut off and no usage we meter or mark up.

An inbox, not a dashboard

Seen, replied, ignored, starred. Cursors, dedupe and thread-follow underneath. State is the product, and it is exactly what a scheduled AI prompt can never give you.

No covert anything

BackTalk.sh never posts as you, never joins communities you do not own, never resells data. Replies happen on the native platform, by you, via deep link.

Agent-native from day one

An MCP server on every plan. Ask Claude what the community complained about today or this week and get an answer from your own BackTalk.sh Inbox, not a fresh web search.

Pricing

Simple plans. No mention meters. No prompt meters.

Unlimited mentions and unmetered AI probes with no overage bills: you bring your own keys, so there's no usage for anyone to meter. The AI-visibility tools charge per tracked prompt; we don't.

Solo

For a developer keeping an ear on their own project.

$19/month

Up to 10 keywords, 5 variants each
1 seat
Daily auto-sync
3 manual syncs / day
AI share of voice: 3 topics, probed weekly
Everything below, included

Start 7-day free trial

Pro

Business

For a DevRel team sharing one inbox.

$250/month

Unlimited keywords, 25 variants each
Unlimited seats
15-min auto-sync
Unlimited manual syncs
AI share of voice: unlimited topics, probed daily + unlimited manual probes
Full AI answer transcripts, expandable in the drawer
Priority support
Everything below, included

Start 7-day free trial

Every plan starts with a 7-day free trial. No credit card required. Cancel anytime.

Every plan includes

Every source on every plan
Unlimited mentions. No overages, ever
AI relevance, intent and sentiment filtering
AI share of voice across Claude, ChatGPT, Gemini, Perplexity and more, probed on your own AI keys with competitors included
Unlimited watchers to group keywords your way
Digest reports to email, Slack and Discord (daily, weekly or monthly)
Shareable recap image: your report as a one-click card for the team, your boss or social
API, webhooks and MCP server
Bring your own API keys, so there is no usage we can meter or mark up
Owner-tunable sync cadence: slow it down any time to save on your keys

Bringing a team? Invoicing, a security review, or a walkthrough on your own keywords before anyone commits: that is what the demo is for.

Book a demo

FAQ

Questions people actually ask

Including the awkward ones.

Can BackTalk.sh monitor LinkedIn?

Public posts. LinkedIn has no official API for keyword monitoring. BackTalk.sh covers what can be covered cleanly: public LinkedIn posts surface through the Brave Search web index, fetched with your own Brave API key, and land in your inbox next to everything else.

What does the AI actually do?

A lot of the work. Every mention runs through the AI relevance filter. What survives is scored for sentiment (positive / neutral / negative), ranked by priority from urgent down to low so you know what needs a reply within hours, and categorised (question / bug report / complaint / praise / comparison). It runs on your own LLM key, Claude for instance, so you get the newest models on your own terms. Without a key you still get every mention with built-in sentiment scoring; add one when you want the full relevance filter, priority ranking and categories.

What is AI share of voice?

How often AI assistants recommend you when developers ask questions in your category, like "what should I use to monitor developer feedback?". BackTalk.sh asks those questions daily across Claude, ChatGPT, Gemini, Perplexity and more, measures whether the answer names you or a competitor, and keeps the sampled answers as receipts. Because answers vary run to run, everything is measured across repeated samples, not a single ask. It runs on your own AI keys.

Why not just run ChatGPT or Claude on a schedule?

A scheduled AI prompt is stateless: every run re-searches from zero, has no idea what you already saw or replied to, and rides web search indexes that lag by hours or days. Monitoring is a state problem. BackTalk.sh keeps per-source cursors, deduplicates everything, tracks replied and ignored, and spends AI tokens only on genuinely new items. Your agent is still welcome: the MCP server lets Claude or ChatGPT query your BackTalk.sh Inbox directly.

Does BackTalk.sh have an API or MCP server?

Yes. BackTalk.sh ships a public REST API and an MCP server, both authenticated with workspace-scoped API keys and read/write scopes. Connect an AI agent (Claude Code, Claude Desktop, Cursor or ChatGPT) over the Model Context Protocol and ask "what did developers complain about today?", answered from your live inbox. Or call the REST API from n8n, Zapier, Make, GitHub Actions, a cron job or your own backend to list and triage signals, pull the report and trigger a sync. Keys are minted in Settings, rate-limited per key, and revocable any time.

What does bring-your-own-keys (BYOK) mean?

Each platform (Reddit, Brave Search, your LLM) is accessed with your own developer key instead of one giant central account. That means no surprise bills, no usage we can meter or mark up, and if one source ever objects, only that source pauses.

Can I filter out my own project's noise?

Yes. Alongside per-keyword excludes, each workspace has two global ignore lists on the Keywords page (one for terms, one for URLs) applied to every keyword. Add a whole or partial domain to the URL list, say github.com/eddiejaoude, and mentions from your own repo (its issues and pull requests included) are filed to Spam instead of the inbox. You already hear about those through GitHub. Because it matches on the link, forks live at a different URL and still show up, so you never miss what other people are doing with your project.

Does BackTalk.sh post or reply on my behalf?

No. Every reply happens on the native platform itself via a deep link by you. BackTalk.sh never auto-posts, never joins communities you do not own, and never monitors private spaces.

Do you resell the data you collect?

No. We never resell content or per-person data, both because platform terms forbid it and because it would be a terrible thing to build a trust product on. We also never use your workspace content to train AI models.

Can my whole team share one workspace?

Yes. The Business plan has unlimited seats on one shared inbox: everyone sees the same signals, and seen, replied and starred state is shared, so two people never answer the same thread. Roles keep it tidy: viewers get read-only seats for stakeholders, members triage, admins manage keywords, integrations and the team, and only the owner touches billing. Invites are links you share yourself; a new member stays pending, with no access to your data, until an admin approves them. Send the digest to email, Slack or Discord so the whole team gets the pulse without logging in.

Can I talk to a person if I get stuck?

Yes, and it is the person who builds BackTalk.sh. A message button sits in the corner of every signed-in page (except the messaging pages themselves, where it would be noise), and Messages in your account menu keeps each topic as its own conversation. Replies come back in the app and in your inbox, kept in one email thread, and appear without a refresh while you have the page open. Not signed in yet? The contact form emails the same team, though it does not open an in-app conversation.

Can you complete our security questionnaire?

Yes, and you will get answers from the people who wrote the code. The short version: provider API keys are workspace-scoped, encrypted at rest, decrypted server-side only at the moment of use, and never sent to the browser or logged; every workspace is isolated with row-level security enforced in the database; and your workspace content is never used to train AI models or resold. Bring the full questionnaire to a demo request on the Enterprise page.

Does BackTalk.sh support SSO or SAML?

Not yet. Sign-in is Google OAuth today. If single sign-on is a requirement for your team, say so in a demo request on the Enterprise page: it helps us plan the roadmap, and we will give you a straight answer on timing rather than a vague soon.

Can we pay annually or by invoice?

Yes. Self-serve plans bill monthly by card; for annual billing, an invoice and a purchase order, request a demo on the Enterprise page and mention it. We send the invoice, upgrade your workspace when it is paid, and invoice again at renewal. Handled personally, so procurement requirements are no problem.

Hear what developers say. Know what AI recommends. Start free today.

Spin up your inbox in minutes. AI filters the noise, scores what matters, hands you the handful of mentions that actually need you, and tells you whether Claude, ChatGPT, Gemini, Perplexity and more recommend you or a competitor.

Start free trial

7-day free trial · no credit card · no API keys to start.

Never miss what developers say about you, or what AI tells them to use.

Your day-to-day in DevRel, caught and sorted

Three steps between you and a calm inbox

Watch

Filter

Act

AI reads every mention, so you don’t have to

Relevance filtering kills the noise

Sentiment reads the room

Priority tells you what's on fire

Auto-categorisation + buying intent

Bring your own AI model

Ask your assistant directly

When developers ask AI what to use, are you the answer?

An inbox, a briefing and a scoreboard

The signal inbox

The daily, weekly or monthly briefing

The share-of-voice scoreboard

A daily, weekly or monthly report of what developers said, straight to your email

Prefer Slack? Get the same digest as a DM

Pick the cadence that matches how you work

Maintainers & Indie hackers

Founders doing sales

DevRel & Community teams

Stakeholder updates

A report, not a firehose

Personal, per member

Easy in, easy out

Your inbox now has an API and an MCP server

Ask your AI agent, grounded in your inbox

A public REST API for everything else

Connect BackTalk to the tools you already run

AI agents

Workflow automation

CI & scripts

Build your own alerts

Every source labelled honestly

AI answer engines · probed for share of voice, not scraped

Not possible for anyone.

How BackTalk.sh compares

vs developer listening tools

vs AI visibility tools

Opinions we will not compromise on

BYO keys (BYOK), by design

An inbox, not a dashboard

No covert anything

Agent-native from day one

Simple plans. No mention meters. No prompt meters.

Solo

Pro

Business

Every plan includes

Questions people actually ask

Hear what developers say. Know what AI recommends. Start free today.