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BackTalk vs Profound
Profound: enterprise AEO platform
Profound and BackTalk both measure AI share of voice. Profound is the enterprise AEO platform with the broadest surface coverage; BackTalk is the self-serve option for startups and dev tools, on your own API keys from $19/mo flat.
Flat plans from $19/mo · 7-day free trial · runs on your own API keys, no markup · View as Markdown
Side by side
| BackTalk | Profound | |
|---|---|---|
| AI platforms tracked | ||
| Claude | Yes | Yes |
| ChatGPT | Yes | Yes |
| Gemini | Yes | Yes |
| Perplexity | Yes | Yes |
| Google AI Overviews | No | Yes |
| Microsoft Copilot | No | Yes |
| How it works | ||
| Listens where developers talk (HN, Reddit, GitHub…) | Yes | No |
| Runs on your own AI keys | Yes | No |
| API + MCP server | Yes | No |
| Content briefs for marketing teams | No | Yes |
| Entry price | flat, from $19/mo | sales-led |
Compiled from each vendor's public documentation. Spotted an error? Let us know and we will fix it.
When Profound is the better choice
Pick Profound if you are buying AEO at enterprise scale: it covers Google AI Overviews and Microsoft Copilot (BackTalk does not), produces content briefs, publishes serious research, and is built for brands and agencies with procurement processes. It is the category leader for that buyer.
When BackTalk fits better
Pick BackTalk if you want to start today without a sales call: self-serve from $19/mo flat, probes on your own AI keys with no inference markup, per-model splits with the sampled answers as receipts, and dev-signal listening in the same product, so you see what developers say next to what AI says.
Frequently asked questions
Is BackTalk a good Profound alternative?
Pick BackTalk if you want to start today without a sales call: self-serve from $19/mo flat, probes on your own AI keys with no inference markup, per-model splits with the sampled answers as receipts, and dev-signal listening in the same product, so you see what developers say next to what AI says. That said, pick Profound if you are buying AEO at enterprise scale: it covers Google AI Overviews and Microsoft Copilot (BackTalk does not), produces content briefs, publishes serious research, and is built for brands and agencies with procurement processes. It is the category leader for that buyer.
How is BackTalk different from Profound?
BackTalk pairs developer-platform listening (Hacker News, Reddit, GitHub, Stack Overflow and more) with AI share-of-voice tracking in one inbox, and everything runs on your own API keys with no markup. Profound and BackTalk both measure AI share of voice. Profound is the enterprise AEO platform with the broadest surface coverage; BackTalk is the self-serve option for startups and dev tools, on your own API keys from $19/mo flat.
How does the pricing compare with Profound?
BackTalk is flat from $19/mo with a 7-day free trial, unlimited mentions, and no overages, because probes and filtering run on your own API keys.
Curious what the AI engines themselves say about you? Track your ChatGPT share of voice and five more engines, on your own keys.
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