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Praise

Turn a shout-out into a relationship

BackTalk catches the tutorials, launch threads and kind words about your product across the developer web, so you can thank the author while it matters and grow an advocate network instead of letting goodwill evaporate.

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Goodwill has a half-life

Somebody spent an evening writing a tutorial about your tool, and most companies never notice. A thank-you within a day turns a one-off post into the start of a relationship; silence turns the next tutorial into someone else's. Positive mentions arrive tagged as praise, so the good news is one filter away, not buried under support noise.

Star the people who show up

Starring keeps your advocates on a shelf you actually revisit: the folks to brief before a launch, invite to betas, or quote in your next report. The digest's response-rate numbers keep you honest about whether the thank-yous actually went out.

Frequently asked questions

How do I find the positive mentions among everything else?

Every mention is scored for sentiment, so praise is a filter, not a scroll. Watchers group keywords into views, and the digest's sentiment trend shows whether the good news is growing.

Does it catch tutorials and videos, not just posts?

Yes: dev.to, Substack, Medium, YouTube and the discussion platforms are all sources, so long-form content about your product lands in the same inbox as the threads.

Can I keep a list of my advocates?

Star their mentions and they stay on the starred shelf, always one click away and readable over the API. The shareable recap also counts replies, so recognising people shows up in your numbers.

Learn more

More use cases: AI share of voice · Question · Bug · Complaint · Competitors · Digest reports · Shareable recap · Agent-native